Innovative Advanced  Course for Aspiring Entrepreneurs

–Available for Enrollment  December 2023–

For students who completed Family Economy Video Course I.

Are you ready….

Did you complete or mostly complete the Family Economy Video Course I and you’re ready to move on to the more advanced semester?

Then I’m delighted to announce that I have the enrollment open!

The modules will be available starting in January 2024. Look below for the schedule. But in December you can get started with a free trial. Module 1 will be available for you to complete then.

Hope to see you soon in the first video of the semester!

This is what you can expect:

At the end of the 10 modules, you will have a:

  • brand strategy plan
  • business name
  • slogan
  • logo
  • business card
  • web banner

You will be ready to launch your business with confidence and excitement! Read below for detailed module information.


Welcome back….

This is your teacher and coach, Dana Susan Beasley. I enjoyed guiding you through the eight modules of Video Course I! You should have a great start in building your foundation for your new business!

Now it’s time to put everything you learned last semester into practical steps. This process that I created works. How do I know this? It’s worked for many families, including my own.

By this time, you should have chosen your software that you will use to design your logo. It would be good to have that loaded and ready to go on your computer by Module 5.

I look forward to guiding you through these very exciting steps and can’t wait to see what you come up with! At the end, if there is enough participation, we will have a show and tell Zoom session to share your completed work!

Enjoy the process! See you in the videos soon!


Family Economy Video Course II: Your Business Building Success BluePrint

entrepreneurial video courseI’m excited to announce that Video Course II is scheduled to begin in  January 2024. Our first module, all about creating a brand marketing strategy, is available now! Because if you don’t have a plan, the best logo in the world will not get any attention at all.

This advanced course will continue the process that we started in Video Course I. You and/or your teens will end the class with a logo, Web banner, business card, and marketing strategy.

I will be including plenty of examples so you can understand how to do the assignments and be all ready to launch your business by the end of the semester with your brand!

As you know, the course is self-paced and delivered in a way that you will not be overwhelmed. You can fit it into your schedule. If you want to go deeper, you can do that, too!

Just like Video Course I, this class includes three components: 1) Online video on demand, 2) Audio options, and 3) PDF Lessons and Worksheets with assignments.

It also includes several bonuses, including a monthly Q&A sessions and an encouragement group if there are enough participants.

To find out more about the Family Economy curriculum, click here. This is your chance to go deeper with this and even work ahead!

The class is available ON-DEMAND and the first module will be available upon pre-enrollment in December. You can sign up then. We will begin with Module 2 on January 23 so be sure to have Module 1 finished by then.

Be sure to check out our bonuses as well!

Video Course II

Module 1

Create a Brand Strategy (Available in December! You can preview this by enrolling for free during our pre-enrollment period.)

Learn how to make a marketing plan to get your brand out in front of your target audience. You will create a strategy plan that you can start using as soon as you have finished the course and that is a key component to starting a successful business! After all, the greatest logo in the world isn’t going to do anything if there’s no plan to get it in front of its intended audience!

Module 2

Collect Information (Available January 23, 2024)

In order to have a successful brand, you are going to synthesize and analyze important key information like who is your target audience so you can have effective guidance on your unique marketing proposition as expressed in your logo.

You will be using the information you gathered in Video Course I so be sure to have all your assignments handy.

Module 3

Name Your Company (Available February 6, 2024)

In this lesson, you will create the best name for your brand based on analysis of your marketing information, personality, and passions. Best practices for naming a company are shared and if you are thinking of re-naming an existing company, guidelines are given.

How do I know this works? It has worked for many families I have helped, including my husband! He was my first student and the name he came up with through my course is still the perfect fit for him!

Module 4

Write a Slogan (Available February 20, 2024)

A slogan is an essential part of marketing. In this lesson, you will learn what goes into writing a slogan, why you need one, and how to write it. You will have it done in no time at all!

Module 7

Choose Your Colors (Available April 2, 2024)

Choosing colors is a very important part of creating a brand because colors communicate a message. In this lesson, you will be given ideas on how to choose the best colors for your brand and the tech issues behind color both in print and Web applications.

Bonus 2

Making a Brand that Sizzles Report (Available on Module 3)

In this simple and straightforward PDF, you will discover the elements that make up for a stellar brand that gets noticed.

Other features

Q&A Sessions

You have the option to send me questions and I will answer them in monthly ZOOM videos

Encouragement Group

A Facebook group or group through LearnDash is available. This will include periodical additional teaching.

Depends on how many participants we have.

Module 5

Develop a Design Strategy (Available March 5, 2024)

You are going to take a stab at envisioning your logo design using all the information you have collected up to this point. This is a time to be creative and have fun! Get out markers, pencils, or your computer and get a vision!


Module 8

Choose Your Fonts (Available April 16, 2024)

Choosing fonts is an extremely important step in designing your logo. In this lesson, you will learn about fontography and how to select them. Then you will do some research and find the best ones for you!


Module 9

Putting It All Together (Available April 29, 2024)

Now you’re going to take all you learned and actually create a logo with my step by step tutorial!


Module 10

Produce It! (Available May 7, 2024)

Create a business card and Web banner! Now you’re ready to launch!


Bonus 3

Marketing Planning Course (Available on May 2, 2024)

This video course explains in an easy-to-follow way how to create and write a marketing plan. This is a brand new course and you are going to benefit from it. Because without a plan to grow your business by getting revenue, there’s no point to having a new brand whatsoever!


Module 6

Select a Graphic (Available March 19, 2024)

In this module, you will learn what makes the best graphic/logo mark for your logo and how and where to select it. You will also learn technical considerations so your logo will look good whether on print or the Web.

In addition, you will learn how you can make a good portrait of yourself so your business has a face. Because people do business with PEOPLE they like, know, and trust!

Bonus 1

Logo Checklist
(Available Immediately upon enrollment)

This handy worksheet will help guide you as you build your brand.

Bonus 4

Basic Graphic Design Tutorial Live Demonstration of Logo, Business Card, and Web Banner Design (Available May 7, 2024)

This video will be a step by step guide on how to design a logo, business card, and Web banner using a real-life example.

What People Are Saying

I don’t have my business yet, but with the help of your course I finally feel like I have a tangible plan to make it happen.

I’ve been “stuck” in the 9-5 for so many years and have tried many, many times to jump ship and start my own business. Until now, it’s always felt more like a distant dream than anything else. I think mostly because I’ve been barking up the wrong tree all this time and didn’t know it.

Your program has really helped me start to explore my calling (which oddly enough I’m discovering is not necessarily the same as things I enjoy/passions!). I can’t say I’m necessarily passionate about anything, but I do have things in life I enjoy doing.

But what I’m learning through this introspective process is that God is calling me to work with children (I’m a therapist). Not that I don’t like children-but if someone asked me what’s your passion-that’s not what would come first in my mind. (except my son) 🙂

So what I plan to do is combine the things I enjoy and feel are beneficial in working with kids who have various challenges (reading, dance, music, yoga, family health coaching…etc.).  I think my business will possibly be to start either a small art and nature-based therapy center or something along those lines. I also want to combine that with maybe an ecommerce store.  Lot’s of ideas swimming around in my head.

Nicole Armstrong


“What I like about this resource is that it is broken down into realistic, manageable, and reasonably attainable steps that anyone can follow.  I also like how much Dana shows how she’s used the principles of entrepreneurship that she’s teaching in her own life. “

Tammie Polk

Author, Tammie Terrell Mompreneur Coaching

“My fifteen-year-old daughter Allie has a little applique business making shirts for kids and babies. She started making them for her little sister Kate (pictured below) when she was born, and it has grown from there. Last year she took Mrs. Beasley’s Internet Entrepreneurship class on the Schoolhouse Teachers website. We both learned a lot! She has now set up an Etsy shop.”


Homeschooling Mom, Katiebug Originals

“[The Family Economy Curriculum] is chock-full of powerful ideas based on sound financial and marketing principles that your family can follow step-by-step to experience success, make a mark, AND leave a legacy. You’d be wise to take advantage of this rich resource!”

Dr. Laurette Willis

Founder, PraiseMoves

Dana has a great business sense and writes for her audience. She knows her topic and covers questions and concerns that every business owner and self-schooling parent has. Her insight is brilliant and her support is priceless. I’ve used many of her products and highly recommend her for your business needs or self-schooling products. I’m blessed to know her and have found her for my business.

Linda H

Freelance Writer

“Before others will believe in you and invest in you and your business, you need to believe and invest in yourself.”

Dana Susan Beasley, Creator of Family Economy Video Course and Curriculum

This All Sounds Great But…

I can't afford it

Can you afford a high college bill where your student is not able to decide what they want to do in life? What if they could discover their passions and callings, learning how to run a profitable business BEFORE they even get to college? Would that be worth the investment? Comparable programs cost hundreds and thousands of dollars. This course will SAVE you and your student money in the long run.

We don't have time

Does your teen, college student, gap year student, or even YOU have two hours per week? If your student is to have a viable future, isn’t it worth prioritizing? After all, you get out what you put in. Maybe NOW is the time to dig in!

And also, this course is designed to fit into your busy life! If starting a business is overwhelming, you will have plenty of time to get it done! Work at your own pace. If you want to go into a deeper dive and even work ahead in the course, you can also do that buy purchasing one of the curriculum options, either digital books or physical books. Or purchase the bundle so you can save AND work as fast or slow as you want to.

What if I can't make the live videos?

These videos are available only ON DEMAND every other week so you can schedule the videos anytime you like. The videos take 15 to one hour to watch. You can get started immediately with Video Course I.

How do I credit this toward school?

You can count this as an elective and economic class. Usually 125 hours counts as a half credit. Track their hours spent and it will count toward the subject. You can put as much or little time into it as you want to. The course also has quizzes so that can count as part of the grade. At the end of each semester of the course, you will get a certificate of completion as long as you pass all the quizzes at at least 80%.

Why should I sign up when it hasn't even started?

You can pre-enroll in December for a free trial and start on Module 1 right away. Module 2 will be available on January 23, 2024.

But I want to go faster!

You can also purchase the curriculum and dive even deeper, going as fast or slow as you want. The curriculum includes the tutorial and lessons on how to create a design strategy, brand strategy, logo, and Web banner. Alternatively, you can purchase Video Course I and II in a bundle and work as fast as you want to!

How do I grade?

You can grade based on effort, engagement, and following instructions of assignments, as well as the quizzes in the course.

I have a special needs student

Special needs students have talents, too! Everyone does! Maybe your student is unable to get a job, but they probably have a talent or gift, even if it is hidden. This course will help uncover it so they can figure out how to turn their passions into a profitable business that will sustain them for years to come.

My student has a hard time writing

That’s ok. My son has dysgraphia and it’s hard for him to process, so I get it. You can be the scribe. That’s perfectly fine.

What if it doesn't work for us?

There is trial period until September so if you are not thrilled with the program after trying out Module 1, you are free to cancel anytime before that. But we think you will love it so why not give it a shot? What do you have to lose?


Ready? Course Is Available Now with a Free Trial Until September!


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